JasonPawloski

Jason Pawloski has spent twenty-five years in digital commerce, the last decade-plus leading global eCommerce and direct-to-consumer organizations for consumer brands. He led global digital at Masimo Consumer — home to the Sound United audio brands, including Bowers & Wilkins, Denon, and Marantz — and held vice-president roles at EastPoint Sports, Escalade Sports, and Haworth.

Earlier, he built and led direct-to-consumer technology and experience at Wolverine Worldwide, across brands including Merrell, Saucony, and Sperry. Across every seat, the pattern held: enter when the value is large and uncaptured, build the operating system that captures it, and hand off something durable.

Jason co-founded, scaled, and exited Arcadia Digital, a digital commerce agency he built from the ground up. Alongside it he served as a fractional Chief Digital Officer and advisor — parachuting into consumer brands to stand up demand engines, modernize commerce infrastructure, and give leadership teams a clear operating picture.

The agency taught him as much about building a business as running one: what a durable demand system actually requires, where value compounds, and why the discipline of closing a decision beats the comfort of keeping options open. Today he operates under Baywood Ventures, his holding company for advisory work and acquisitions.

Drawn from twenty-five years in the operator's chair, The eCommerce Growth Gap names the space between where brands are and where they could be — and lays out the repeatable system for closing it. It reached #1 on Amazon in its category.